A new £575,000 XR funding competition, launching in early 2024, will support local SMEs to innovate in immersive technologies and develop new visitor experiences. 

The Augment the City Challenge competition, part of our Augment the City programme and funded by the Belfast Region City Deal, will enable local innovators to develop ideas, proof of concepts and prototypes using immersive technologies such as augmented reality (AR), virtual reality (VR) and mixed reality to support organisations that are designing new visitor attractions for Belfast and elsewhere.

What are we offering?

Businesses will benefit from:

  • £575,000 funding to support innovation and R&D to develop ideas, proofs of concepts and prototypes in immersive technologies.
  • Access to a visitor testbed and showcase environment in the Belfast Smart District, with wireless digital connectivity to enable testing, trialling and demonstrations of products and solutions.
  • User testing and feedback from visitors to improve and enhance solutions.
  • A better understanding of the future needs of those creating new visitor attractions in the city and elsewhere.

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Further updates will be announced in late 2023. Sign up to our mailing list to keep up to date.