Hello Maritime Mile is a playful interactive experience along the Maritime Mile in Belfast’s Titanic Quarter.
From the ‘Big Fish’ at Queen’s Quay to HMS Caroline, people are encouraged to ‘wake up’ the sleeping landmarks by sending them a text message.
The objects are primed to have a conversation with visitors and residents; encouraging people to explore the Maritime Mile while learning fun facts about an area rich with history and cultural landmarks.
First and foremost, this pilot project is about offering a fun digital attraction. At the same time, it is helping tourism organisations experiment with new ways in which the city can interact with visitors. It is also helping us get a better sense about what people like, and what they know about Belfast. Over time, projects like this can help us develop attractions that are more attuned to the specific interests and needs of individuals.
Hello Maritime Mile is delivered by a partnership between Tourism NI, the Titanic Foundation, Ulster University, Belfast City Council’s Tourism and City Innovation teams and engagement technology company Hello Lamppost.
The successful project has been awarded Best Use of Digital Technology to Improve the Visitor Experience at the 2019 Northern Ireland Tourism Awards.
The pilot, which was originally live for 6 weeks in February and March, has been extended to September 2019.
We’ll share updates on Hello Maritime Mile on Twitter using #HelloMaritimeMile
